5 Tips for Hiring the Right Trade Show Models for Your Event

Trade shows are effective strategies to advertise your products and generate leads. When participating in a trade show or trade exhibition, having quality staff on your side can help convey your brand in a more positive light. These professionals are experts at driving traffic to your booth, making presentations more exciting, and even aiding with lead generation. While finding the right staff may sound simple it comes with its challenges. Here are a few tips for hiring the right trade show models in Chicago that are more likely to achieve the marketing goals of your event.

Keep Your Booth in Mind

Are you planning to hire a professional, adventurous, or mixed booth? You need to consider the size and feel of your booth to hire the right staff.

The size of your booth also helps you determine how many models you will require. You should also convey these details to your staffing agency so that they can provide staff with relevant experience.

Consider Your Audience

When hiring trade show models in Chicago for your event, you also want to keep your audience in mind. The audience that you expect to come to your trade show mostly depends on your products or services.

For Instance: If you are a beauty product model targeting female audiences, you will want mostly female staff at your booth. On the other hand, if you are targeting both genders, then your staff also has to be equal strength of men and women models.

Keep Your Goal in Mind

When hiring staff for your trade show you also want to keep your goals in mind. The goals of your event decide the experience and skills of staff.

If the goal is to attract visitors to your booth and pass out promo items, then you want outgoing and personable trade show models in Chicago.

However, if lead generation and sales are your goals, the knowledge, skills, and experience of staff are crucial. Additionally, you want to hire staff who can market and sell your products to customers.

Assign Roles Based on Personality

Matching the right people with the right role based on their experience, interests, and strengths can help you achieve much more.

Defining the roles and responsibilities of staff also helps avoid confusion. Communication is key to successfully assigning roles and responsibilities. Communicate clearly with your staff to make sure that they understand event goals and their roles.

Don’t Wait Until the Last Minute

Trade shows are a prominent strategy for brands to expand their presence and reach out to potential customers and clients. Because of its interactive nature, it has emerged as an effective marketing tool. However, planning a successful trade show exhibition requires a lot of effort.

Starting the hiring process at least three to four weeks before the event gives you more time to plan important details related to the event. You should not leave this important task for the last minute. By starting early, you will have more choices. On the other hand, if you decide to leave it too late you may have to compromise with certain aspects.

Conclusion

Having professional and experienced trade show models increases the possibilities of your success. To hire the right staff for your trade show you need to keep in mind your booth, audience, and goals. At the same time, it is important to start hiring early to find the right talent to represent you at the event.

Whether you want to hire bartenders in New York or promotional models in Chicago, Runway Waiters is a full-service staffing agency, catering to all your staffing needs. Contact us today to find the right professionals to represent your brand and lead generation.